Study Purly

Company: ESAF Small Finance Bank

  • Marketing and Lead Generation Specialist

    The interview emphasized digital marketing strategies, social media engagement, and banking product promotions. They were interested in my experience with SEO, SEM, and lead generation tactics.

    Questions asked during the interview:

    1. How do you design a digital marketing campaign for financial products?
    2. What strategies do you use to generate leads for small finance banks?
    3. Can you explain how SEO and SEM impact banking product visibility?
    4. What role does social media play in financial product marketing?
    5. How do you measure the effectiveness of a marketing campaign?

  • Digital Banking Specialist

    The interview focused on digital banking platforms, mobile banking technologies, and payment systems such as UPI, NEFT, and IMPS. The panel tested my knowledge of cybersecurity measures and blockchain technology.

    Questions asked during the interview:

    1. How does UPI work, and how does it differ from NEFT and IMPS?
    2. What cybersecurity measures should be implemented in digital banking platforms?
    3. Can you explain the potential applications of blockchain in banking operations?
    4. What steps do you take to ensure a seamless customer experience on mobile banking apps?
    5. How do you handle customer complaints related to digital banking issues?

  • Risk and Compliance Officer

    The interview panel asked detailed questions about KYC/AML regulations, financial reporting, and compliance frameworks. They focused on my understanding of regulatory compliance and internal audits.

    Questions asked during the interview:

    1. How do you ensure compliance with KYC and AML guidelines?
    2. Can you explain how risk assessment is conducted in small finance banks?
    3. What are the key components of an effective internal audit process?
    4. How do you stay updated with changes in banking regulations?
    5. What role does technology play in mitigating financial risks?

  • Branch Operations Manager

    The interview focused on branch operations, cash handling, vendor management, and core banking solutions like Finacle and Flexcube. They were particularly interested in my experience with process optimization.

    Questions asked during the interview:

    1. What steps do you take to ensure efficient branch operations?
    2. How do you handle high-volume cash transactions while ensuring accuracy?
    3. Can you explain the process of managing ATM operations and cash replenishment?
    4. What measures would you implement to prevent fraud in branch operations?
    5. How do you optimize branch processes to improve customer experience?

  • Relationship Manager

    The interview process at ESAF Small Finance Bank was well-structured, with a focus on client relationship management, cross-selling strategies, and knowledge of banking products like savings accounts, loans, and insurance. The panel tested my understanding of digital banking platforms.

    Questions asked during the interview:

    1. How do you approach cross-selling and upselling banking products to existing customers?
    2. Can you explain how CRM systems like Salesforce or Zoho CRM help in customer engagement?
    3. What strategies would you implement to improve customer retention in a small finance bank?
    4. How do you handle customer complaints and ensure satisfaction?
    5. What role does digital banking play in financial inclusion?